PRIVACY POLICY

Effective Date: January 1, 2026

(“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us.

If you have questions about this Privacy Policy, please contact us at:

Email: [email protected]

Phone: (757) 863-4172

Mailing Address: 218 NORTH LEE STREET #100, ALEXANDRIA VA 22314

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including but not limited to:

• Full name

• Email address

• Phone number

• Billing and payment information

• Appointment or service details

• Any other information you submit through forms, bookings, purchases, or communications

We may also automatically collect certain information such as IP address, browser type, device type, and usage data.

2. How We Use Your Information

We use your information to:

• Provide and manage our services

• Process transactions

• Schedule and confirm appointments

• Send transactional messages

• Send marketing and promotional communications with consent

• Respond to customer service requests

• Improve our website and services

• Comply with legal obligations

3. SMS Communications and A2P Compliance

How We Obtain SMS Consent

We collect SMS consent when you voluntarily provide your mobile phone number through our website, booking forms, checkout pages, lead forms, account registration, or other communication channels and affirmatively opt in to receive text messages from us.

By providing your phone number and opting in, you consent to receive SMS messages from Velvet Wax and Beauty for purposes that may include:

• Appointment confirmations and reminders

• Order updates

• Account notifications

• Customer support responses

• Promotional and marketing offers if applicable

Consent to receive marketing text messages is not a condition of purchase.

Message Frequency and Fees

Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.

Opt-Out Instructions

You may opt out of receiving SMS messages at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message you receive from us.

After opting out, you will receive a final confirmation message and will no longer receive SMS messages unless you re-subscribe.

For help, reply HELP or contact us at Velvet Wax and Beauty or (757) 863-4172.

Carrier Disclaimer

Mobile carriers are not liable for delayed or undelivered messages.

4. Sharing and Selling of Personal Information

We do not sell, rent, or trade your personal information, including your phone number or SMS opt-in data, to third parties for their marketing purposes.

We may pass through your information only with trusted service providers who assist us in operating our business, such as:

• CRM and communication platforms

• SMS and email delivery providers

• Payment processors

• Hosting providers

• Customer support services

These providers are contractually obligated to safeguard your information and may use it only to provide services on our behalf.

We may also disclose information:

• To comply with legal obligations

• To respond to lawful requests from authorities

• To protect our rights, property, or safety

• In connection with a business transfer such as a merger or acquisition

No mobile information will be shared

5. Legal Bases for Processing

We may process or share your data based on the following legal bases:

Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.

Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.

Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.

Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.

Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, and illegal activities.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no electronic transmission or storage system can be guaranteed to be 100 percent secure.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

8. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from individuals under 18 years of age.

9. Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, including the right to access, correct, delete, or restrict the use of your data. To exercise your rights, please contact us at [email protected].

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised Effective Date. Continued use of our services after changes are posted constitutes acceptance of those changes.